Wanted: Indian Golf League

After 40 days of hold-your-breath last-ball ends and never-seen-before dancing cheerleaders, a colleague, having just finished a report on a local ATP Challenger, announced with finality: "Oh, I know, let's start an Indian Tennis League."
There are no TRP ratings in newspapers, but I have a feeling I wouldn't have been particularly inspired if somebody had told me our -- the non-cricket-sports-journalist fraternity's -- figures during the IPL.
But, existential crisis notwithstanding, the IPL was a model bound to succeed. After all, cricket is a sport that has had India in its grip for too many years now. There is too much going for it in the format. And for tantalising seasoning, some of the most eyeball-inducing celebrities are involved.
Anyhow, the month before last saw some big-name golfers in India, all hitting the ball a mile and mixing it up with delicate touches across the park. It was a big party for those of us involved, and many of us wrote cheerful analysis on how golf in India might have arrived.
We had an Indian winner at the Ernie Els-starring European Tour's Indian Masters in SSP Chowrasia, a beautiful story on success after battling deprivation. There was another Asian Tour biggie, then the little more superstar-rich Johnnie Walker Classic. A month of partying over, we went our own ways, the golfers theirs.
Fortunately, Indian golf's success story didn't end there. Just the next week, Arjun Atwal, our first explorer of the big bad off-shore greens, having struggled more for a little more than this past year, stuck out a sudden-death play-off over two bite-your-nails holes to win big: the Malaysian Open, a European Tour event. At the moment, though, he's slugging it out at the Nationwide Tour in the US. A second-place finish and four other top-25 positions later, he's steadily rising up the Order of Merit chart. He's placed 13th at the moment, a little less than halfway through the season; the top 25 get automatic entry into the PGA Tour, the biggest deal in the golfing world.
Jeev Milkha Singh, meanwhile, was involved in another play-off himself, though missing out on the title at Indonesia. He then had another second-place finish at the big-name Ballantine's Championship. 17th on the European Tour at the moment, it's a season where a lot of things are going right.
Jyoti Randhawa, suitably glamourous -- his wife is Bollywood actress Chitrangada Singh, and his other passion is his bike -- turned around an indifferent season to end fifth at the PGA Championship just this past week.
The Asian Tour order of merit list has four names in the top-ten, three in top five. All in all, a pretty good endorsement for any sport.
There is no dearth of 'how cricket might be killing off other sports' theories that are regularly passed off as excuses by administrators, and the scoffing replies of "but you need to know how to market".
So what is the answer to making the 'lesser' sports perk up? Will a sexed-up version of a tennis league, a badminton league, a golf league work?